Press Release

London, UK, November 13, 2023 – The UK-based eVTOL startup Bellwether Industries and the metaverse brand Metrotopia, a venture by Zaha Hadid Architects and ArchAgenda, announced their collaboration to create a virtual communication experience for a groundbreaking aircraft with an immersive city landscape, bringing a taste of the future to the aerospace and aviation industry.

Bellwether and Metrotopia are launching an interactive exhibition where attendees can witness Bellwether’s eVTOL aircraft, Volar, taking off within Metrotopia Metaverse, and envisage a new mode of air transportation. This extraordinary virtual exhibition is set to make its debut at Dubai Airshow 2023.

Kai-Tse (KT) Lin, Chief Operating Officier at Bellwether Industries, expressed his excitement: “It has been an amazing venture working with such a creative team like Metrotopia. We are demonstrating the vision of urban air mobility and future lifestyle through building the showroom of volars and bringing realistic interaction and experience.”

Daniela Ghertovici, Co-Founder of Metrotopia and Founder of ArchAgenda said: “Bellwether’s visionary ‘flying car’ is no science fiction, it is constructed for the real world. In the long term this revolutionary aircraft is poised to transform the way we design cities. Metrotopia’s high-fidelity interactive virtual city is an ideal sandbox for a full scale realization of a metropolis unshackled from labyrinthine ground transport.”

These two startups are poised to stir the public’s imagination by crafting virtual experiences that seamlessly blend elements from the real world. “Partnering with Metrotopia offers an enchanting and educational platform to explore the ecosystem and infrastructure in a digital world that will significantly provide value to future city landscape and mobility,” added KT Lin.

This exciting project marks the inaugural step in what promises to be a long and fruitful partnership between Bellwether Industries and Metrotopia.

Patrik Schumacher, Principal at Zaha Hadid Architects, added: “Bellwether’s products are not only technologically pathbreaking but also breathtakingly beautiful.”

As one of the most influential architectural firms, Zaha Hadid Architects has left an indelible mark on the world of architecture with its futuristic projects in the style of Parametricism. This architectural giant continues to ignite inspiration and push the boundaries of design and technology, exemplified by its pioneering designs in Metrotopia Metaverse.

Bellwether Industries and Metrotopia will explore the intricate relationship between architecture and transportation, as they embark on a transformative journey to shape the future urban landscape. With a steadfast dedication to design innovation, social functionality, and environmental friendliness, their collaborative endeavour promises to define the cities of tomorrow.